Its main feature is that it has shed more than 700 pounds (325 kg) compared to its predecessor thanks to a new chassis and the extensive use of light materials throughout.
Audi CEO Rupert Stadler, however, went on the record saying that the German manufacturer is “working heavily” on an even bigger SUV, dubbed Q8, that will be aimed mainly at markets where such vehicles are in high demand, like the US, China and the Middle East.
Stadler told Bloomberg during an interview that a bigger SUV, which will sit at the top of the range above the Q7, “would strengthen the brand. I’m convinced we need the car by 2020.”
The US is of special interest to Audi, as it trails market leader BMW and second-place Mercedes- Benz by selling half as much models as they do. In the near future, Stadler forecast that high-end vehicles will increase their market share, from today’s 10 percent to 13 percent.
He also sees no reason why, by strengthening the brand’s portfolio, they can’t outsell their rivals: “We did it in China, we did it in Europe. Why shouldn’t it happen in the US at some point?”
Nevertheless, Audi’s range-topping SUV will have to face strong competition in the luxury SUV niche. Bentley, which like Audi belongs to the VW Group, will launch the Bentayga, Jaguar the F-Pace, Maserati the Levante and BMW the X7, all of which are expected to beat the Q8 to the showrooms.
NEW DELHI: German luxury car maker Audi on Thursday launched its limited edition sports car Audi R8 LMX priced at Rs. 2.97 crore (ex-showroom Delhi).
Claiming that Audi R8 LMX is the first production car with laser high beam lighting in India, the company said.
Highlighting the significance of the technology, the company said the laser spot offershigher range of visibility enhancing the safety aspect. The lights are activated at a speed of 60 kmph and above. The laser light spots one laser module per headlight generates a cone of light with twice the range of the all-LED headlight.
The car can accelerate from 0 to 100 km/hr in 3.4 seconds and reach a top speed of 320 km/hr.
Commenting on the launch, Audi India Head Joe King said, “Audi has always been at the forefront in lighting technologies. Audi was the first luxury car manufacturer to bring LED headlights in India…the introduction of the laser headlight to the Audi R8 LMX underscores our leading position in lighting technology.”
The combination of LED and laser high beam lighting was used for the first time on the new Audi R18 e-tron quattro at the 24 Hours of Le Mans race last year.
“Audi is thus continuing its tradition of using racing to test new technologies destined for production. The limited-edition Audi R8 LMX is the first production car in India to come equipped with laser high beam lighting, a particularly brilliant innovation integrated in a sports car,” Mr. King added.
DETROIT — Volkswagen’s Golf snagged the North American Car of the Year on Monday, arguably the most prestigious award among the many in the auto world, in what was perceived as a surprise win over Ford’s completely redone Mustang.
The Golf had already won a number of honors this year, but Ford had made quite a splash with the improvements that it made in the Mustang. Even VW officials were caught by surprise.
“Flabbergasted” is how Michael Horn, CEO of Volkswagen of American, says he reacted when he heard of his victory. He said at the North American International Auto Show going on here that he certainly believed that Golf deserved the award, but noted its stiff competition, which also included a third finalist, Hyundai’s Genesis luxury sedan. He says Golf is noteworthy not only because of the other awards it has won, but because of its impressive design and craftsmanship.
“I thought it would be too good to be true,” Horn says. And the win is a bit personal: He says he grew up with the Golf.
Golf garnered the most votes from a panel of 57 jurors representing dozens of print, online and broadcast operations.
The Hyundai Genesis premium sedan and Ford’s overhauled 2015 Mustang were the other finalists.
Though Golf’s won a number of other prizes since it went on sale earlier this year, it still was a bit of a surprise, because there was wide expectation the nod would go to Ford’s completely re-done 2015 Mustang.
The sentiment was expressed not just by auto writers. The Golf, including the GTI and its various versions, was Motor Trend’s Car of the Year. AutoTrader asked its readers who they favored to win. The result was a Ford sweep by a landslide: 70% said Ford Mustang for car; 56% said Ford F-150. American classics, many noted.
A companion award is given to the highest-ranking truck of the year — F-150 this year.
Of 570 possible points, Golf got 256, Mustang got 204 and Genesis, 110.
Finalists aren’t compared to one another, but to others in their segment. The award is meant to “honor new benchmarks in their automotive segments in areas ranging from design and safety to innovation and value for the dollar.”
Last year’s winner was the Chevrolet Corvette.
VW put the new Golf on sale overseas about a year and a half before it came to the North American market. VW insisted on finishing a new production facility in Mexico to build Golf, rather than sending over German-made cars, before putting the North American version on sale.
“The Volkswagen Golf gains fuel efficiency, safety and functionality while simultaneously costing less than the car it replaces….If the 2015 Golf signifies where VW is headed the German automaker’s future looks bright indeed,” says Karl Brauer, senior analyst at Kelley Blue Book, also a NACTOY juror.
“Do not let (Golf’s) plain-vanilla look fool you. This is ‘the car’ in every aspect,” said NACTOY juror Denis Duquet of Le Guide de l’auto.
Volkswagen is thrilled to start 2015 with the Golf and Golf GTI taking home the incredible North American Car of the Year title,” said Michael Horn, CEO, Volkswagen Group of America.
The two trophies — jointly, the North American Car and Truck of the Year, or NACTOY — are presented annually at the North American International Auto Show in Detroit, though they are not affiliated with, or sponsored by, the show.
It was VW’s second NACTOY win. The New Beetle won in 1999. The Golf was a finalist in 2010 but lost to the Ford Fusion Hybrid.
Automakers delight in winning the NACTOY trophy because they believe vehicle shoppers are more swayed by it than by awards given by a single publication or company.
In NACTOY’s 22 years, domestic automakers have won the car category 12 times and foreign automakers have won 10 times.
Among the foreign brands, Japanese automakers have three wins. European automakers have four wins. Korean automaker Hyundai has two wins.
Woodyard reported from Detroit and Healey reported from Arlington, Va.